Integrating People Management into Business Strategy

A digital marketing agency approached us following a period of rapid growth. Having won business from a number of national companies, they had significantly increased the size of the team. The directors wanted to keep the friendly, flexible working environment but needed to keep control of the finances and hold people accountable.

We worked with the directors to understand the profit drivers in the business and the impact of each role on them. We created a full suite of job descriptions with accountabilities and success measures, set key performance indicators and trained managers to set aligned objectives and carry out effective performance reviews. We developed a skills matrix and refined the recruitment process through a workshop with managers, who were also given guidance on interview techniques and relevant legislation.

The directors report a positive impact on the business. Managers now have the tools and knowledge to manage their teams effectively, individuals understand what is expected of them, and there is a clear focus throughout the business on what matters to achieve its goals.